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As a recruiter, your position is crucial to your company. You’re in charge of attracting new talent and sorting through a large pool of applicants to find the best candidate for a job. Check out this article for a list of qualities every great recruiter must possess to thrive in the field.

Great recruiters are a rare breed. They’re willing to go the extra mile in order to convince a candidate to take a job at the company. They attend networking events and keep an eye open for valuable individuals who possess the skills necessary to bring the company to the next level. They’re willing to go out of their way to make professional connections that may later help them find talented applicants. In short, their job doesn’t end when the clock strikes 5; instead, they’re always in “recruiting mode.”

In order to get the job done right, solely posting job ads and sorting through resumes isn’t enough. Recruiters need to become proactive when it comes to searching for the best candidates who will help the company grow even further – that’s what makes the difference between good and great. We’ve gathered a short list of traits every great recruiter should possess to really thrive in the position.

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Networking Skills

Networking skills are absolutely mandatory for a recruiter. You work in the people business, so being able to successfully build professional relationships is a must. Ideally, you should be an individual who loves to meet new people and knows how to use every opportunity available to network. You’ll also act like a connector between professionals and businesses, so you need to be able to communicate effectively on behalf of both.

Great recruiters know how to earn the trust of employers and potential hires alike. This helps them attract applicants more easily and build a solid reputation in the biz. When they do their job right, job seekers will start reaching out to them and not the other way around.

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Marketing Skills

Recruiters use the Internet, social networks, email, and phone calls as marketing channels to reach their audience. Strong marketing skills thereby help recruiters “sell” open positions to interested parties and generate excitement around the company and the opportunity to get a job there. They need to be able to present the positive aspects that come with the job and turn challenges into a good selling point whenever appropriate.

Marketing skills also come in handy when writing job ads and distributing them both online and offline. Great recruiters can figure out where their target audience is and come up with a strategy that will allow them to reach them more effectively.

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Researching Skills

Waiting around for the perfect candidate to walk into your office and hand you their resume can be futile. Good recruiters are proactive when it comes to searching for applicants. To upgrade your recruiting game, start by using niche job boards. According to TestUp, a company providing pre-employment testing solutions, niche job boards allow recruiters to spend less time going through applicants than if they were using a larger job posting site. You can read more on the subject here.

Other good recruiting strategies include attending networking events, asking for recommendations, and looking for talent in unexpected places. LinkedIn is a good way to start, but you should also focus your attention on sites like Visual CV and Brazen Careerist. Another interesting idea: search forums such as Meetup to see what group events are organized in your area. Going to a job fair every once in a while isn’t enough anymore.

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Communication Skills

Superior communication skills are essential to excel as a recruiter. You need to have a strong interest in people and be able to dig deep to figure out what their professional goals are. You also need to show tact and diplomacy when communicating with both applicants and employers. When it comes to rejecting candidates, for instance, recruiters have to act considerate and gracious, in order to maintain a good corporate and personal reputation. Being blunt is not always the best strategy available.

Start by working on your listening skills; you’ll be able to better understand how to meet the needs of both the candidate and the company. Also, keep practicing your communication abilities – whether face-to-face, or via phone, video chat, or email.

As a recruiter, you’re the one in charge of attracting talented candidates to apply for the company’s open positions, figure out if they would be a good fit for the company, and objectively negotiate the terms of their contracts. If you’re looking to blossom in this position, work on developing the above skills. They will help you better sort through applicants and hire people truly compatible with the company’s culture and values.