It’s hard to believe that Facebook is now more than a decade old. In a few short years, the platform evolved from a small network of Ivy League students to an identity management resource for people around the world. Today, Facebook touches the lives of more than 1 billion people worldwide. Consumers rely on Facebook to discover new content, stay in touch with loved ones, express themselves, and share their major life milestones. It’s no surprise that brands have ventured into this ecosystem, jumping into conversations at key “stream of consciousness” moments.
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