In his book Ultimate Guide to Pay-Per-Click Advertising, internet marketing expert Richard Stokes helps you master advanced search engine strategies from top search engine marketers to increase your sales. In this edited excerpt, the author explains his six-step process for choosing the best keywords and key phrases for your online advertising campaigns. When people enter keywords into an online search box, they have a pain. They have a need. They have a question they want answered. They want to be served the solution in the form of information as to how they can resolve their problem.
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