Social media can provide you with an ocean of possibilities when it comes to furthering your brand. You could be riding waves of praise under clear blue skies one minute and be sunk by a sudden storm of negative reviews the next. A lot is at stake when you promote your business through social media and you can’t expect it to weather the storm on its own. Besides the product or service your enterprise provides, it also carries with it other precious cargo: your reputation. By promoting your business on social media, you better your chances of building strong, long-lasting relationships with your customers and improving your SEO, but you also leave yourself vulnerable to negative criticism and social media mishaps. From anonymous online mischief makers to outraged customers, these pessimistic reviews could break you. However, there is also the potential for good reviews on social media that could very well make you. Here are four tips on how to better survive the rough seas and manage your online brand’s reputation:
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